Why do we Run- the 2016 Running USA facts
Stay in Shape 76%
Relieve Stress 66%
To enter/Train for a race 64%
Runners attend events as both a fun runner and a competitor.
The favorite distance? Half Marathon 40%
U.S. Runners average 7 events in the past year and are planning on participating in 7 over the next year.
Who are these runners? 16,967,100 runners crossed a finish line in 2016. Of those 57% were women and 43% were men. The runners in the age groups from 25-44 still represent 49% of all race finishers. 83% of these runners are caucasian, 87% are employed full-time and 36% have 4 year college degree.
Thinking about a new pair of running shoes? 3 is the average number of running shoes purchased in the last 12 months. $101.00 is the average amount paid!
What shoe company takes the lead? Brooks 23%, Asics 18%, and Saucony 14%.
Word of mouth and Facebook are key information channels. 2/3 say it is easy to find an event they want to participate in. 18% say there are too many events to chose from and 1 in 4 say social media is their first choice for event information.
Have time to train
Half of the runners are always looking for a new event experience while only 4 out of 10 like participating in the same event year after year.
So how do you feel about race entry fees? Half feel that entry fees are to expensive and half feel they receive good value for their race entry fee.
Want to complete the 2017 Running USA survey click here to get started. Let your voice be heard- the survey generally takes 15 minutes to complete. I have completed mine!